The Science of Marketing
By Seema Singh What will you do if someone told you that Marketing is actually based on science and not creativity? My gut says that you would think that the person has little or no knowledge about Marketing. You would probably also feel the need to hand over a book on ‘Fundamentals of Marketing’ to the person to help them clear their concepts. But, what if I told you that the person is absolutely right. In fact, for me, this person has hit the bull’s eye on understanding the Fundamentals of Marketing. Surprised? Well! In this article, I would be breaking some myths related to Marketing and also tell you about the Science behind it. But before I do that, here’s another food for thought. Did you know that for any successful business to take shape, Marketing starts even before creating a product? I know the above statement would have ignited your brain muscles. And now that I have done that, let me clear all your doubts and also give you an insight into the ‘Science of Ma...
